Flamenco show in posters

 In Flamenco Tablao

The Seville Fair or April Fair, as it is also known, is one of the best known and most awaited Sevillian celebrations, both by locals and all visitors. The festive atmosphere is ideal for flamenco show, especially for the more cheerful palos, such as sevillanas, bulerias, jaleos and fandangos, among others.

However, a whole atmosphere has been created around the Sevilla Fair that makes one look forward to its arrival throughout the year: the search for the flamenco dress or gypsy costume (as it is also popularly known), the choice of the theme for the famous Portada and even the presentation of the poster that will be used to announce the official dates of the Feria.

Although it is now another place to see a flamenco show in Seville, the origin of the fair had little to do with flamenco. The origin of the Seville Fair is, to say the least, curious. Almost all of the fairs held in Andalusia during the spring and summer seasons are the legacy of livestock fairs that were set up to encourage trade by locals and promote visits to the city by outsiders.

A curious story: although it is thought that the Feria Street owes its origin to this festival, this is not entirely the case. The well-known April Fair street probably owes its name to what are known as the “ferias de Alfonso X” which, in order to encourage the development of the city of Seville, in March 1254 granted the Royal Privilege to hold two fairs a year, with the exception of the tax that was levied on the entry of goods.

All this was maintained until the arrival of the Catholic Monarchs in the 15th century, when the monarchy lost its power over them. This market was held, so it is believed, in the street that today bears its name, Feria St, and that today still hosts the flea market “el jueves” (referring to the day of the week in which it is held).

Flamenco show and Holy Week: origin of the Fair´s poster:

Every year, a poster is designed to announce what are known as the “Spring Festivals”, which are: Holy Week and flamenco show in the April Fair. The exact date and what the first poster was is not known, since before it had an artistic design, it was informative texts with the municipal coat of arms and information about these festivities.

Flamenco show in Seville
Picture of one of the anterooms of Cuna del Flamenco where you can see some posters of the Sevilla Fair.

In 1885, Narciso Sentenach Cabañas designed what is recognized as the first artistic poster of the Seville Fair. These beginnings of the poster had contributions from the painting of the Sevillian school of manners, whose peak was at the end of the 19th century. The posters came to have an international circulation, in fact, France was one of the countries that translated the posters of the April Fair for distribution.

From 1894 onwards, the design chosen for the Seville Fair poster was designated by a competition, in which anyone who wanted to participate could do so. However, there have been and still are occasions when a specific artist is commissioned, especially on the occasion of an anniversary or commemoration.

Continuing with the evolution, after the so-called first expo, the 1929 Ibero-American Exhibition, the poster abandons its classical aesthetic to begin to incorporate more avant-garde lines, especially by Gustavo Bacarisas.

Later on, in 1940, we begin to see signs of separation from the so-called “Spring Festivals”, with posters dedicated to each festival, although the image always refers to a flamenco show in Seville. Officially, it was in 1954 when this break took place, although later on there are several designs that still combine them.

In 1984 there was a great controversy due to the designs that were exhibited both for the poster of the April Fair and the one of the Holy Week. In this year, the posters were assigned to two avant-garde artists, without any competition in between. Both broke with the classic designs that had been given until now, in addition to making compositions considered too “modern” and even to label them as “disrespectful”.

This fact led to the decision to create a joint poster for all the festivals, under the name “Spring Festivities”, which is still in use today.

flamenco show in sevilla

The following year, it was decided unanimously and to avoid further controversy, to re-edit the classic poster by Juan García Ramos, from 1912, this author being one of the authors with more posters published, together with Gonzalo Bilbao Martínez, Rico Cejudo, Jiménez Aranda or Hohenleiter de Castro.

See a flamenco show in Seville and a collection of posters

Also noteworthy is the line of photographic posters that he took in the 1970s and 1980s, as is the case with the work of Luis Arenas Ladislao, from 1972, and whose poster is shown in one of the halls of our flamenco tablao. You can visit all of these works completely free of charge, all you have to do is go to Cuna St, 15, and come in and say `hello´.

April Fair posters
Of the two posters on the right of the statue, the one below belongs to Luis Arenas Ladislao.

If you also have an hour to spare, you can enjoy one of our daily flamenco show in Seville and get to know our flamenco artists closely after the show.

A whole flamenco experience in the heart of Seville. Book your ticket online. We are waiting for you!

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